How to be successful as a singer or in a band
Written by Dave Copper on 7th September 2023
How to be successful as a singer or in a band
There’s A Problem:
You’ve poured countless hours of your life into crafting your music – from composing lyrics to perfecting melodies and spending grueling hours in the recording studio. Your dream is to share your artistry with the world, and you’ve taken the brave step of submitting your music to radio stations, hoping that they will notice your talent.
However, more often than not, you’re met with silence. It’s not that radio stations are deliberately ignoring you; it’s simply that they are inundated with their own commitments – managing their shows, curating playlists, and handling a multitude of responsibilities. The occasional response, if you’re lucky, rarely goes beyond acknowledgment, leaving you without the coveted airplay you seek. It’s a frustrating cycle, and it’s left you wondering why your method isn’t yielding the results you deserve.
What Successful Artists Do to become successful as a singer or band member
But here’s the game-changer: take a look online or in a newspaper, and you’ll discover artists like Lana Del Rey and Rod Stewart are in the headlines constantly. These successful musicians have a team of dedicated publicity experts working around the clock to ensure they stay in the spotlight. Why is This? Because it gets noticed and artists that are noticed are ones who have many, many people buying their music. They’re not just resting on their laurels; they’re actively engaged in activities that keep them visible.
Now, you might not have the resources of these mega-stars, but there’s something you can do to get noticed. Start harnessing the power of social media platforms like Facebook, Instagram, and Twitter. It’s not all about self-promotion; in fact, it’s more about building a genuine connection with your followers. Begin by sharing a few posts each day, including some that simply wish your fans a good day. This personal touch shows that you’re more than just a musician; you’re a person they can relate to.
What You Can Do
Next, integrate posts about your music into your social media strategy. Share the story behind your songs, what inspired you to write them, and what they mean to you. Make it intriguing and relatable, and always include links where fans can listen to a snippet, watch your music videos, or make a purchase. This approach starts building your online presence and can pique the interest of radio stations.
Why does this matter? Because when you send your music to radio stations along with evidence of an engaged fanbase, you become a more attractive prospect. Radio stations may think, “These artists are gaining traction online – perhaps our listeners would appreciate their music too.”
To succeed, consistency is key. Dedicate at least three to four posts every day, regardless of how you feel, and schedule them for optimal times, as suggested by your social media analytics. Spend a couple of hours each week planning and crafting these posts, so you have a steady stream of content.
Stand Out and Engage:
When crafting your posts, you need to show that your success as a singer or as a member of a band, but don’t make anything up. Focus on content that you believe your followers will find interesting. Share the behind-the-scenes moments of your creative process, stories from the recording studio, introductions to new band members, and exciting adventures in your life. Use images with iconic landmarks as backgrounds to engage your audience. These posts not only make fans feel connected to your journey but also appeal to search engines like Google, especially on platforms like YouTube, the largest search engine of all.
If managing your online presence feels overwhelming or time-consuming, consider enlisting professional help. At UK Talk Radio, we offer artist packages that can place you in our Hot 100 Singles Charts. This exposure can significantly boost your visibility. As you climb the charts, you’ll earn prestigious badges that resemble gold, silver, or platinum discs, each with your band’s picture and a personalized inscription. These badges serve as powerful endorsements for your music and can be showcased on your social media and website, attracting more followers and potential airplay opportunities.
Remember, it’s not just about sending off your tracks and hoping for the best. It’s about actively engaging with your audience, building a strong online presence, and leveraging every opportunity to get noticed. Whether you aim to gain one fan or thousands, this path is a proven route to success. So, seize the spotlight and start making your mark in the music industry today.
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